Self-absorption refers to excessive concern and preoccupation with one's own feelings, interests, and situation, often to the exclusion of others.

स्वार्थिता

English Usage: Her self-absorption made it difficult for her to notice when her friends were in need.

Hindi Usage: उसकी स्वार्थिता ने उसे यह देखने में मुश्किल बना दिया कि उसके दोस्तों को जरूरत थी।